The Reality of Work Cultures in the Modern Economy Essay

The Reality of Work Cultures in the Modern Economy - Essay Example Work culture plays a significant part in bringing the best out of workers and enabling them stay in the work place for a prolonged period. Work culture is significant as it leads to contented workers and enhanced productivity. Richard Sennett asserts that individuals’ work culture will be defined by the novel ideas of flexibility, decentralization and control, flextime, work ethics and teamwork, and change. Moreover, the stated concepts have an impact on character as articulated by commitment and loyalty and eventually lead to the lessening of personal traits and values that are attractive in society (Sennett 1999, p. 9). The modern way of working makes it extremely demanding to get a life as asserted by Sennett. He claims that the personal effects of work in the New Economy have made the individual to be disoriented due to notions such as flexibility, decentralization and control, flextime, work ethics and teamwork, and change. In the contemporary way of life, there has been a spatial modification of work activities on a universal degree, as space and geography have become significantly essential components of work, labour relations, and labour markets (Sennett 1999, p. 9). This means that workers will use most of their time trying to engage in activities that will help them adapt to new working requirements, therefore, it will be difficult for them to get a life. Nonetheless, modern way of working has enhanced connections between individuals, nations, and organizations. This has been made possible by developments in technology and has made it extremely simple to transport people, capital, and commod ities in and across regions as a rapid speed. This has also made employers, customers, and employees focus solely on work activities, and losing their individual existence, hence not getting a life. In addition, the modern way of working has liberated employers from standard spatial and temporal restrictions and facilitated them to position their work activities finely and to gain inexpensive sources of labour. Therefore, workers who provide their labour in exchange for low wages cannot have a life simply because their income cannot match their needs (Golden 2001, p. 240). Moreover, the modern way of working entails developments in communication and information technologies. These advances permit capitalists to impose restraint over spatially and decentralized distributed labour processes. Also, in the contemporary way of working, an individual has to engage in activities that will maintain and enhance their job skills. This will help them to keep up with shifting job needs. Numerou s people find it demanding to find ways of staying employable in a rapid-changing working environment in which talents become quickly out of date. Unlike employees of the early periods, modern day workers are most probable to go back to school or engage in activities that will enhance their talents as they change careers. This will make it difficult to get a life as argued by Sennett. Sennett highlights flexibility, decentralization and control, flextime, work ethics and teamwork, and change as the issues which lead to the corrosion of character. For Charles Stuart Mill flexibility signified the source of individual freedom and which continues to have an impact on our comprehension of the flexibility notion. Sennett asserts that search for flexibility has lead to the development of new structures of control

Economics Term paper Example | Topics and Well Written Essays - 1500 words

Economics - Term Paper Example In various means, advertising and customer researchers continuously encounter the test of making images that depict respondents to marketing-related stimuli, this represents as a data for purposes of analysis. This data will incarcerate the fundamental nature of significant utilization practices; that will be communicated to research findings for interested audiences; or play a role in executing the pictorial components of marketing stratagem (Morris, 1997). Generic advertising was the common methodology used in enticing consumers to purchase a product or avail a certain service. This method captures the public attention in an instant, but this will not sustain if the advertisement is boring and dry. The generic approach is very important in preparing advertising messages that concentrates on the customer benefits that apply to all brands in a product category, as opposed to benefits that are unique to specific brands. Rather than being generic, companies and advertising agencies are finding effective means and faster communication of messages to the direct consumers. In the new millennium, the internet-based technology has played a key role in expanding a wide array of consumers in a small span of time worldwide. The potential of the World Wide Web on the Internet as a commercial medium and market has been widely documented in a variety of media. However, a critical examination of its commercial development has received little attention (Ricciuti, 1995). In this fast-paced environment, technology was always an important tool in spreading the good news and to easily communicate with direct customers. The development of internet-based technologies opened endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web, through Web tracking software (Culnan, 1999). When we make a whole new set of variables available to the marketer, the